16+
years design experience
6.5
years management experience
15
products
launched
2K+
mentoring volunteer minutes
Design leader | Former product owner | Strategic thinker | Clear communicator | Compelling storyteller
Senior Product Designer
HappyFunCorp | 07.2021 – Present
I thoughtfully and creatively set the design direction of our clients’ products.
- Client saw 83% conversion rate increase
- Healthcare, web3, DeFi, non-profit, parent tech, youth tech, SaaS, & retail clients
- Identify opportunities and flesh out complex ideas
Director of Product Design
Dealer Inspire | 06.2019 – 07.2021
As the inaugural Director of Product Design, I recruited & built the team and led them through process-building workshops to ensure killer & sustainable work.
- Define creative direction for software platform
- Drive 60% decrease in software costs
- Create 37% increase in employee community engagement
- Recruit and build the product design team from scratch
- Art direct 8 products
- Create design system from scratch
- Present at national conference & podcast guest
Psst. Here are some of the products my team or I designed: Conversations, Online Shopper, Prizm, and Metal.
Product Owner
Dealer Inspire | 09.2018 – 05.2019
Before the pandemic, car dealers selling vehicles online was a crazy niche and we got there first.
- Own the product roadmap for critical revenue stream
- Conduct individual user research sessions to validate concepts
- Oversaw discovery, prioritization, and implementation of OEM requirements
- Own the planning & execution of Agile Ceremonies
- Product evangelist at national conferences, on social media, sales calls, RFP responses, and presentations.
Lead Product Manager
Dealer Inspire | 08.2015 – 09.2018
Overseeing three of the four legs of our revenue.
- Own the product roadmap for three (of four) critical revenue streams
- Conduct individual user research sessions to validate concepts
- Ideate flows and designs for new features
- Product evangelist at national conferences, on social media, sales calls, RFP responses, and presentations.
- Defining what automotive digital retailing is with CEO/founder
Director of Enrollment Marketing
Columbia College Chicago | 03.2014-07.2015
Art school kids are unique, so our enrollment marketing had to be too.
- Lead a team of eight
- Drive the creation of application status dashboards using live Salesforce data
- Design and drive development of recruitment event web app
Associate Director of Recruitment Engagement
Columbia College Chicago | 05.2011-03.2014
Selling the idea of art school to prospective students, parents, and influencers
- Lead team of four
- Validating impact with CRM data
Interactive Design Manager
TCS Education System | 10.2008-05.2011
Designing & developing for students on five campuses across the country.
- Design & develop a scalable content management & digital signage platform
- Design & develop websites for graduate schools, community websites, and an online magazine.
- Create curriculum for and teach on- and off-site stakeholder education for four institutions on content best practices, technology, and social media strategy.
Interactive Designer
Pearson Education | 02.2007-10.2008
Creating engaging user experiences through identifying business and communication objectives.
Freelance Designer/Front-End Developer
Freelance | 10.2006-02.2007
Conducting diverse variety of graphic design, web design, production artist and information architecture duties for agency.com, Good Studio and Pearson Education, via staffing agencies.
Marketing Director
Abodes, Inc. | 07.2005-09.2006
Designing and purchasing print and internet advertising, writing press releases, designing web sites, managing six company web sites and organizing and implementing events.
Enrollment Publications Coordinator
Otterbein University | 03.2004-07.2005
Responsible for creating copy for and designing all print publications and several web publications for the Office of Admission. Recruiting students from Pennsylvania as well as international students.
