years design experience
years management experience
products launched
mentoring volunteer minutes
I have experience with ambiguous hard problems, and approach them strategically & systemically by drawing on my product owner background. I take ownership of opportunities and work to build consensus through trust. I am a clear communicator, and a compelling storyteller.
Leadership
Active listening
Psychological safety
Give agency
Empower decision-making
Mentoring
Personal development
Growing from criticism
Building relationships
Powered by empathy
Principles
Find the context
Savor ambiguity
Nothing is precious
Make things better
Process
Iterative
Collaborative
Quick concepts
Get reactions
Buying a car is the worst & riddled with mistrust, so I designed a solution with a superpower of empowering consumers to trust their local dealership.
As principal product designer, I drove a holistic approach to not just build a feature, but to strategically think about how it is used and how it could be promoted. The launch created an 83% increase in conversion.
As principal product designer, I drove a holistic approach to not just build a feature, but to strategically think about how it is used and how it could be promoted. The launch created an 83% increase in conversion.
Partnering with the CTO I uncovered internal pain points in this dual-sided healthcare advertising marketplace, defined new user flows, and created new interface designs to support sustainable processes that alleviate the structural issues, highlight the inherent power of the platform, and amplify the product differentiation within the space.
Embedded in the in-house design team, I partnered with product leadership to create interfaces and define experiences for their trading platform. I drove the trading dashboard, asset tokenization process, and token redemption process, as well as analyzed and identified opportunities to improve the client onboarding process.