I’m Nate, a design leader in the Chicago suburbs, where I make cool things at HappyFunCorp.

Before that I led teams at Dealer Inspire and Columbia College Chicago.

Leadership

Active listening
Psychological safety
Give agency
Empower decision-making

Mentoring

Personal development
Growing from criticism
Building relationships
Powered by empathy

Principles

Find the context
Savor ambiguity
Nothing is precious
Make things better

Process

Iterative
Collaborative
Quick concepts
Get reactions

Automotive Retail SaaS

Buying a car is the worst & riddled with mistrust, so I designed a solution with a superpower of empowering consumers to trust their local dealership.

Kidtech Site Builder

As principal product designer, I drove a holistic approach to not just build a feature, but to strategically think about how it is used and how it could be promoted. The launch created an 83% increase in conversion.

Kidtech Marketing Site

As principal product designer, I drove a holistic approach to not just build a feature, but to strategically think about how it is used and how it could be promoted. The launch created an 83% increase in conversion.

Healthcare Advertising

Partnering with the CTO I uncovered internal pain points in this dual-sided healthcare advertising marketplace, defined new user flows, and created new interface designs to support sustainable processes that alleviate the structural issues, highlight the inherent power of the platform, and amplify the product differentiation within the space.

Tokenized Asset Trading

Embedded in the in-house design team, I partnered with product leadership to create interfaces and define experiences for their trading platform. I drove the trading dashboard, asset tokenization process, and token redemption process, as well as analyzed and identified opportunities to improve the client onboarding process.