Case Studies
Automotive Retail SaaS
Buying a car is the worst & riddled with mistrust, so I designed a solution with a superpower of empowering consumers to trust their local dealership.
Kidtech Site Builder
As principal product designer, I created a solution to expand Mighty’s reach to include teenagers by adapting the experience and interface of their existing site builder platform, which historically focused on a younger demographic.
Kidtech Marketing Site
As principal product designer, I drove a holistic approach to not just build a feature, but to strategically think about how it is used and how it could be promoted. The launch created an 83% increase in conversion.
Healthcare Advertising
Partnering with the CTO I uncovered internal pain points in this dual-sided healthcare advertising marketplace, defined new user flows, and created new interface designs to support sustainable processes that alleviate the structural issues, highlight the inherent power of the platform, and amplify the product differentiation within the space.
Tokenized Asset Trading
Embedded in the in-house design team, I partnered with product leadership to create interfaces and define experiences for their trading platform. I drove the trading dashboard, asset tokenization process, and token redemption process, as well as analyzed and identified opportunities to improve the client onboarding process.
Nate Jones 